About Us

Where passion ignites creativity.

Yaean is a specialized creative agency based in Shanghai that tailor-make strategic design solutions.
It all started with a one-person desk studio fifteen years ago that grew into a tightknit team - from day one to now, yaean holds tight to its core essence: passion for the art which fuels us to continuously create beautiful things that make valuable impact.
We work closely with existing brands and startup companies in China and outside to bring their brand story, identity and assets to life.

MILESTONES

2002
yaean design limited established in Hong Kong
We start with 1 staff 

2003
yaean design limited established in Shanghai

2004
Continuing work from Philips, Bayer and Barmag kept us busy
Our first (temporary) office was within a residential home on Changle Road
We increased our staff to 5

2005
We gained new clients like Kempinski, Fangda, Kenas, Barmag, Ensign, Maars, Y+ and Skytex
We finally moved out of the temporary office into a proper office space 
We added another designer to the team

2006
We added Bulldog Workwear, Pipailli and KLM into our growing list of clients

2007
Gained Suntech as client through word−of−mouth
New clients included Trinasolar, Royal Talens, Chuangyilife, Insight Learning/50Lessons and RedOrange
Increased our headcount to 8

2008
Broadway, Doyle Pacific, Tristate, BritCham, Villa Beige, Pro−Q were added to our roster of clients

2009
Gained Henkel as client working on an introductory project
Increased headcount to 10

2010
New clients included Swarovski, Carlisle, Lilly and Shanghai Dragon Fencing Center

2011
We expanded our office space and relocated to the 6th floor in the same building
New clients Little Tree and YPX Holdings brought in landmark projects to launch brand and products into the market

2012
New clients included Schindler (Escalators) and Techstar

2013
We welcomed Accor into our list of clients 
A notable project from AmCham 
Proud to have Yanqi Lake Kempinski Hotel as direct client; working on the hotel collaterals from menus to in-room items to front office to food packaging and everything else in between
We celebrate a huge milestone with our 10th year anniversary and an incredible journey so far

2014
We welcomed Decathlon, Zhonghao and Accessory Designz into our list of clients
Shanghai Dragon Fencing rebrands as SECA Academy and we continue to support with updated identity and uniforms
Villa Beige revamps the website with a modern and stylish look

2015
Notable new clients: Milliken, Junzhi
Landmark projects for new client real estate Ningxia Master Residences in Yinchuan, China

2016
We welcomed PCGS, HNA Tangla Hotels and Yunrui into the roster of new clients

2017
Significant strategic project for Henkel for their MRO market initiated and implemented for both online and offline activities
We launched a new brand Smoothie Rebels for RedOrange Food in the Netherlands
Another landmark project for Little Tree Baby Care as we launch a new range of baby care products - Eco-Friendly Diapers
German companies, Rehau and Viega are welcomed into our roster of clients, helping them develop B2C marketing collaterals
Tech-finance company, China Fusion Group, the mother company of Junzhi, joins our client list
Head count increased to 11

2018
New clients include Castrol, Vorwerk and New Development Bank via Ketchum
Landmark Anti-Counterfeiting (ACF) strategic campaign for Henkel were initiated and rolled out covering online and offline activities
Continued work on Smoothie Rebels as the brand gain momentum in Europe and with potential expansion into Asia
Accounting company, Shanghai Shenzhou Datong CPA, joins our list of clients
We have expanded headcount to a perfect 12!

2019
New clients include IMPRO
Collaborative work with Antalis on the Echo Green range of paper
We won our first big design award - Red Dot 2019 Winner for Packaging Design - for our Little Tree Eco-Friendly Diapers work

Our Company Culture



I believe in Maya Angelou’s quote:

"You can’t use up creativity. The more you use it, the more you have."

We are passionate about what we do and we are constantly finding ways to get our creative juices flowing, creating something outside of the typical work, trying out different media, exploring other ways of solving our client’s problems, and more. I am curious by nature and I love that my team shares this same passion.

-Arlyna