BritCham The British Chamber of Commerce Shanghai

Achieving stronger brand awareness through an identity refresh and harmonization

We helped BritCham update its brand image and strengthen its market impact via an identity refresh, which we executed across its communication touch points. We also developed a brand style guide, which helped internal and external stakeholders apply the BritCham’s new identity in a consistent way. The result, a powerful and cohesive presence, attributes which BritCham also embodies as an organization.