About Us

Where passion ignites creativity.

We are a creative agency with over 20 years of experience in tailor-making strategic design solutions for our clients, bringing their brand stories to life.
We closely work with startup companies and multinational corporations across different industries.
 We offer a wide range of services, from brand strategy to corporate identity, from marketing and communications collaterals,
to packaging solutions and tradeshow booths, to video editing and production.
From a one-person desk studio that grew into a tightknit team, yaean holds tight to its core essence:
passion for the art which fuels us to make valuable impact to our partners.
We are proud of our achievements during the last two decades,
and we continuously strive to raise our game as we chart the next chapter of our journey. 

yaean design was founded in Hong Kong in December 2002. We opened a Wholly Foreign Owned Enterprise (WFOE) in Shanghai in November 2003.


yaean design limited established in Hong Kong
We start with 1 staff 

yaean design limited established in Shanghai

Continuing work from Philips, Bayer and Barmag kept us busy
Our first (temporary) office was within a residential home on Changle Road
We increased our staff to 5

We gained new clients like Kempinski, Fangda, Kenas, Barmag, Ensign, Maars, Y+ and Skytex
We finally moved out of the temporary office into a proper office space 
We added another designer to the team

We added Bulldog Workwear, Pipailli and KLM into our growing list of clients

Gained Suntech as client through word−of−mouth
New clients included Trinasolar, Royal Talens, Chuangyilife, Insight Learning/50Lessons and RedOrange
Increased our headcount to 8

Broadway, Doyle Pacific, Tristate, BritCham, Villa Beige, Pro−Q were added to our roster of clients

Gained Henkel as client working on an introductory project
Increased headcount to 10

New clients included Swarovski, Carlisle, Lilly and Shanghai Dragon Fencing Center

We expanded our office space and relocated to the 6th floor in the same building
New clients Little Tree and YPX Holdings brought in landmark projects to launch brand and products into the market

New clients included Schindler (Escalators) and Techstar

We welcomed Accor into our list of clients 
A notable project from AmCham 
Proud to have Yanqi Lake Kempinski Hotel as direct client; working on the hotel collaterals from menus to in-room items to front office to food packaging and everything else in between
We celebrate a huge milestone with our 10th year anniversary and an incredible journey so far

We welcomed Decathlon, Zhonghao and Accessory Designz into our list of clients
Shanghai Dragon Fencing rebrands as SECA Academy and we continue to support with updated identity and uniforms
Villa Beige revamps the website with a modern and stylish look

Notable new clients: Milliken, Junzhi
Landmark projects for new client real estate Ningxia Master Residences in Yinchuan, China

We welcomed PCGS, HNA Tangla Hotels and Yunrui into the roster of new clients

Significant strategic project for Henkel for their MRO market initiated and implemented for both online and offline activities
We launched a new brand Smoothie Rebels for RedOrange Food in the Netherlands
Another landmark project for Little Tree Baby Care as we launch a new range of baby care products - Eco-Friendly Diapers
German companies, Rehau and Viega are welcomed into our roster of clients, helping them develop B2C marketing collaterals
Tech-finance company, China Fusion Group, the mother company of Junzhi, joins our client list
Head count increased to 11

New clients include Castrol, Vorwerk and New Development Bank via Ketchum
Landmark Anti-Counterfeiting (ACF) strategic campaign for Henkel were initiated and rolled out covering online and offline activities
Continued work on Smoothie Rebels as the brand gain momentum in Europe and with potential expansion into Asia
Accounting company, Shanghai Shenzhou Datong CPA, joins our list of clients
We have expanded headcount to a perfect 12!

New clients include IMPRO
Collaborative work with Antalis on the Echo Green range of paper
We won our first big design award - Red Dot 2019 Winner for Packaging Design - for our Little Tree Eco-Friendly Diapers work

Let's be honest, this is the year that we would all rather forget (thanks to COVID) but we’re fortunate enough to call it a thriving year here at yaean.
We added Barilla into our client roster
Fairmont Sanya dived us back into working on hotel/hospitality collaterals
We have expanded work within Henkel via projects with other business units

Let’s keep swimming!
We have not stopped since and have added new clients like Nemo Asia, Sofitel Hangzhou, Westex and Borchers into our client pool
Our first team building to charter the next decade of yaean
We launched our company’s promotional video

Our Company Culture

I believe in Maya Angelou’s quote:

"You can’t use up creativity. The more you use it, the more you have."

We are passionate about what we do and we are constantly finding ways to get our creative juices flowing, creating something outside of the typical work, trying out different media, exploring other ways of solving our client’s problems, and more. I am curious by nature and I love that my team shares this same passion.