Launching and stewarding Kempinski’s expansion in China and Asia−Pacific
We have come a long way since our first assignment to develop the opening ad for Kempinski Hotel Dalian, back when Kempinski had 5 hotels in China. Today, with over 20 hotels in China and Asia−Pacific, we are instrumental in the hotels’ pre−opening phase, designing the new hotel identities, sales collaterals and providing overall brand stewardship.