Junzhi Asset Management VI Identity

We were commissioned to design the firm’s visual identity. Since the target audience and market for their services were Chinese, the identity resonates the key touchpoint:

• stable
• corporate (target audience is primarily B2B business)
• clear (precision)
• strategic know-how of the market

DescriptionDesigning an identity for an asset management start-up
What we didConcept, Design, Branding, Strategy
Tags LogoBrandingIdentityDesignFinanceJunzhiAsset Management