The power in one small drop bonded instantly with almost any substrate. Increase productivity. Improve reliability. Simplify design. All in an instant. That is Henkel's LOCTITE® instant bonding solutions, a portfolio of a trusted range of instant adhesives. Say goodbye to assembly challenges, production slowdowns, and extra steps and materials required in the assembly process.
The latest portfolio was launched in China recently and includes the newest and the best yet: LOCTITE 402, an ultra-performance instant adhesive, among others, that contain upgraded formulation, eliminating the harmful ingredients in typical instant adhesives across all brands currently in the market.
For the launch of the products for the Chinese market, yaean was able to support through the design of an e-newsletter to be sent out to distributors and customers. On top of that, we designed the promotional packaging for a sample that the client can send out, along with a fold-out insert containing some information on the product portfolio specific to the China market.
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ASIA PACIFIC REGION
Our work continued to support the launch of the portfolio specifically for the Asia Pacific region with a strategic messaging and approach, focusing more on the benefits of the new and better formulation. We leveraged our knowledge with the changes in the industry from Chinese policies being rolled out to give more protection to workers.
We strategized and designed a series of collaterals for both online and offline, starting from the slogan, which needed to convey the importance of the workers' health and safety in the manufacturing industry. This messaging was carried through to the sellsheet, email newsletter, LinkedIn carousel ad, and a mini video clip.
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