Revamping LOCTITE Medical and eMotor Projects: Embodying "Beyond The Bond"
Introduction: LOCTITE recently launched a new brand promise, "Beyond The Bond," globally, and in China, we were tasked with refreshing its brand identity across essential sectors. The revamp of the LOCTITE Medical and eMotor communication materials signifies a significant moment, underlining the profound impact of the brand's dedication to innovation and excellence.
LOCTITE eMotor Project: Energizing the Future
Design Execution and Revamp
The eMotor project was not just about captivating and engaging audiences, but also about inspiring them through our innovative approach. Our work included the creation of essential communication materials such as:
Key Visual (KV): This captivating visual represents LOCTITE's innovative spirit and technological expertise. It serves as the cornerstone of the campaign and leaves a strong first impression.
Posters and Brochures: Comprehensive materials were developed to effectively communicate LOCTITE's advancements and benefits in the eMotor sector, such as increased efficiency and reduced environmental impact. These materials are designed for future events, ensuring consistency and impact.
Challenge and Solution
Effectively reflecting the new brand promise, 'Beyond The Bond,' was a primary challenge in these visual assets. This involved a change in design and a shift in perspective and communication strategy. The solution involved:
Design: We incorporated elements highlighting LOCTITE's commitment to pushing boundaries and delivering cutting-edge solutions while maintaining a global look and feel.
Engagement Focus: Designing materials that inform and engage partners and customers to create lasting impressions and foster deeper connections.
LOCTITE Medical Project: Redefining Excellence
Scope and Redesign
For the medical industry, the revamp involved a comprehensive redesign of various materials, including:
Key Visual (KV): The design was revamped to deliver the new brand message
Event Materials: The brochures, posters, and other collateral were developed for industry events, showcasing LOCTITE's advancements and expertise in the medical field.
Challenge and Solution
Reflecting "Beyond The Bond" in the medical sector presented unique challenges:
Visual Consistency: Ensuring that all redesigned materials conveyed the new brand promise while maintaining the professionalism and credibility required in the medical industry.
Engagement Strategy: Creating materials that reflect LOCTITE's innovation and engage partners and stakeholders through compelling visuals and clear messaging.
The solution involved:
Brand Integration: Seamlessly integrating the new brand promise into the design, using elements symbolizing LOCTITE's forward-thinking approach.
Conclusion: The revamp of the LOCTITE Medical and eMotor projects testifies to LOCTITE's dedication to its new brand promise, "Beyond The Bond." LOCTITE has set a new standard for brand communication in the automotive and medical sectors by creatively addressing the challenges of aligning with this promise and enhancing partner engagement. These projects reflect LOCTITE's innovative spirit and pave the way for future success and deeper connections with its audience.
