We developed a print advertising campaign showcasing Lilly’s innovation in the pharmaceutical industry.
The concept was to reassert to the audience the breakthroughs that Lilly has made in the field of medicine through the headline.
The headline can be taken literally referring to the history of the company. Another meaning refers to the original source of the cure invented by Lilly and it’s lasting impact.
Our work increased brand awareness of Lilly in the China market, and reasserted the company’s well-established commitment to improving people’s health.